IBD Brand Feedback: Life Cycle UK

BRAND TRIED & TESTED: Ale Cycling, Stan’s NoTubes, Cipollini, and Goodyear Tyres

WORDS BY: Matt Shotbolt


I’m Matt from Life Cycle UK, I’ve been part of the business for nearly 16 years and we’ve had an account with Paligap for almost as long as the doors at LifecycleUk have been open. In the last year or so, we’ve seen a noticeable change in the way that they operate with a greater focus on the IBD’s like us. James Wellman coming back on board has brought with it a welcome return to glory for brands like Cipollini and Goodyear.

The Alé X custom program has been successful and has given us the ability to order bespoke shop and team kit designs for the same outlay as off-the-peg items albeit without the worry of ever-changing model years. We have used Alé for our team kit for several years now and knowing how good the fit and finish was made Alé an easy choice as a shop kit provider.


Stans-goodyear-blog-img-1     Lifecycleuk-blog-img-2


We began stocking Goodyear again this year following a very successful trial period on the Eagle F1 tubeless and vector 4seasons road tyres but what we really appreciated was the dealer support and achievable margins on offer.

Cipollini bikes have been another success story with greatly reduced lead times and a brilliant customisation program. So good in fact that after demoing the Bond2 over lockdown #1, I ordered my very own, Nardo grey Bond2! We are one of only a handful of dealers across the UK so margins are protected and the stock doesn’t appear at the end of season sales. We’re really looking forward to the new Cipollini Dolomia next year along with greater involvement in Stans Notubes on the wheel building side of things.

Here’s hoping for more good things to come in the new year.