On Saturday 21st May, we held an event at Paligap HQ for a few of our Alé Brand Ambassadors.

The day entailed a short ride in the Cotswolds with our Managing Director, David Lane, a knowledgeable presentation on SS22 and AW22 hosted by James Wellman and lots of delicious food. We also had a few images captured by Charlotte Lane which we’ve shared below. Everyone was sporting their new SS22 kit of choice with a variation between bright/vibrant colours and a slightly more subtle monochrome vibe.

Our ambassadors have been doing an incredible job so far of creating brand awareness for Alé and it’s been amazing to have them join our community and create killer content online. Being able to meet a handful of them face-to-face was a great opportunity for us all.

We have lots of exciting content and future events to come with the help of our incredible ambassadors, so be sure to follow us all to keep up to date with all things Alé.

Ashley de Lotz:

Anastasia Bowler:

Becky Storrie:

Bradleigh Phelps:

Calvin O’Keeffe:

Chrissy Davies:

Jason Peppiatt:

Kevin Byles:

Laura Davies:

Lydia Watts:


Mathew Shotbolt:

Megan Boyd:

Neil Catling:

Scott Johnston:

Yiannis Christodoulou: