Category: Ale

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IBD Brand Feedback: Life Cycle UK

BRAND TRIED & TESTED: Ale Cycling, Stan’s NoTubes, Cipollini, and Goodyear Tyres WORDS BY: Matt Shotbolt   I’m Matt from Life Cycle UK, I’ve been part of the business for nearly 16 years and we’ve had…

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IBD Brand Feedback: Athlete Service

BRAND TRIED & TESTED: Ale Cycling WORDS BY: Stassi Bowler   Like most cyclists, I got into the sport after watching someone I know heading out on their bike for a 5-hour ride. My dad was…

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Ale | Cycling Plus Gear Test (Issue 367)

Alé PRR Green Road Jersey & Bib Shorts “Quality, performance driven race cycling kit that’s helping to be thoughtful towards the planet”   Alé Joshua Jersey & Stones Bib Short “Funky Italian gravel wear”  

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ALÉ | ‘STAND OUT’ Campaign

A new Alé campaign being rolled out across various channels this month starting with an advert in Cycling weekly   Celebrating the style, colour and culture of the Italian brand. The latest social campaign travelling the world…

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